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A2P SMS is vital for scalable communication, improving customer experience and ensuring consistent results. Businesses invest in A2P SMS platforms for secure customer connections, reflecting a growing trend for reasons like process optimization and enhanced engagement. Choosing the right A2P SMS platform requires effort, and this guide provides essential insights into functionalities for selecting the […]

AIT, also called Artificially Inflated Traffic, is a tactic employed by fraudulent actors or rival businesses to illicitly profit from processing business messaging traffic. This deceptive technique involves the creation of fake accounts through automated bots, triggering OTP SMS to mobile numbers. The fraudsters collaborate with rogue parties to stop this inflated traffic, preventing it

In 2024, expect noteworthy changes in the telecom sector driven by technologies and potential threats. In the upcoming 12 months, MNOs (mobile network operators) will encounter opportunities to implement advanced solutions while also dealing with challenges to safeguard their profits from fraudulent activities. The landscape is becoming more diverse, marked by constant change. The rollout

Most consumers prefer increased business communication through text messages, particularly for special offers. Despite various communication methods, businesses globally rely on SMS for effective customer engagement. Nowadays, instant and quick communication is essential. SMS facilitates swift, concise, and impactful interactions, transforming how organizations connect and convey information. At the core of this transformation is a

Managing SMS fraud has become a routine challenge for businesses, ranging from dealing with smishing to addressing SIM swapping. Both enterprises and individuals are increasingly vigilant and prepared to combat SMS scammers. However, SMS pumping poses a unique threat, mainly targeting businesses relying on SMS for OTPs. Detecting SMS pumping fraud can be challenging, and

SMS Grey Routes SMS grey routes are a specific type of messaging behaviour which includes sending text messages from a route that either the sender’s network, the recipient’s network, or both have not approved the statement. Typically, it violates the terms and conditions and interconnects agreements regarding commercial messaging set by the networks and sometimes third

Effective communication is crucial for success in today’s fast-paced business world. Cloud-based communication solutions have become game-changers, providing businesses with numerous options to streamline operations, improve customer interactions, and enhance overall productivity. Within these options, there are three notable solutions, CCaaS (Contact Center as a Service), CPaaS (Communications Platform as a Service) and UCaaS (Unified

What is SIP Trunking? SIP Trunking is a communication method that replaces traditional phone lines with internet-based connections. It uses Session Initiation Protocol technology to establish, modify, and terminate voice communication sessions online. This approach eliminates the need for physical links to a phone company and allows businesses to run their entire phone systems over the Internet,

SMS Phishing or Smishing can pose a double threat to businesses. Depending on the type of cyberattack involved, it can potentially harm your employees and your whole company. Suppose a smishing attack contains a link that adds ransomware or malware to your company’s systems. In that case, attackers and scammers can access your employees’ contact information

What is CPaaS? CPaaS is a cloud-based solution that allows businesses to communicate more effectively with their customers. It effortlessly incorporates real-time communication tools such as video, chat, SMS, and voice into their applications. CPaaS ensures businesses can efficiently connect with customers, adapting to the dynamic digital landscape while meeting evolving preferences and expectations. The Significance