Engaging with your customers means reaching them through their preferred channels. Did you know, according to a recent survey, 35% of consumers are open to receiving promotional messages via mobile channels? This suggests that businesses should seriously consider using SMS for communication, as it is a channel that many customers are comfortable with and receptive …
7 Powerful SMS Strategies to Boost Business Communication Read More »
In today’s world, cybercrime is expanding rapidly. This surge understandably places enormous importance on businesses’ efforts to increase their cyber defence. Among the tried-and-tested methods to strengthen security is two-factor authentication (2FA), also called multi-factor authentication. This approach is a critical strategy in stopping cybercriminals and safeguarding sensitive information. What is 2FA? Safeguarding sensitive information has …
Strengthen security for you and your customers with SMS 2FA Read More »
Mobile network operators are at a higher risk of voice fraud because of the nature of their services and the extensive personal data they handle. The integration of various technologies in carrier networks provides multiple opportunities for fraud. For instance, fraudsters may exploit international calling features for Wangiri fraud, and customer service lines are vulnerable …
Effective Strategies to Mitigate Voice Fraud Threats for Mobile Operators Read More »
A2P SMS is vital for scalable communication, improving customer experience and ensuring consistent results. Businesses invest in A2P SMS platforms for secure customer connections, reflecting a growing trend for reasons like process optimization and enhanced engagement. Choosing the right A2P SMS platform requires effort, and this guide provides essential insights into functionalities for selecting the …
AIT, also called Artificially Inflated Traffic, is a tactic employed by fraudulent actors or rival businesses to illicitly profit from processing business messaging traffic. This deceptive technique involves the creation of fake accounts through automated bots, triggering OTP SMS to mobile numbers. The fraudsters collaborate with rogue parties to stop this inflated traffic, preventing it …
In 2024, expect noteworthy changes in the telecom sector driven by technologies and potential threats. In the upcoming 12 months, MNOs (mobile network operators) will encounter opportunities to implement advanced solutions while also dealing with challenges to safeguard their profits from fraudulent activities. The landscape is becoming more diverse, marked by constant change. The rollout …
Top Trends in the Telecom Sector that will set the tone for 2024 Read More »
Most consumers prefer increased business communication through text messages, particularly for special offers. Despite various communication methods, businesses globally rely on SMS for effective customer engagement. Nowadays, instant and quick communication is essential. SMS facilitates swift, concise, and impactful interactions, transforming how organizations connect and convey information. At the core of this transformation is a …
Guide to Choosing the Optimal Provider for SMS Gateway Platforms Read More »
Managing SMS fraud has become a routine challenge for businesses, ranging from dealing with smishing to addressing SIM swapping. Both enterprises and individuals are increasingly vigilant and prepared to combat SMS scammers. However, SMS pumping poses a unique threat, mainly targeting businesses relying on SMS for OTPs. Detecting SMS pumping fraud can be challenging, and …
SMS Grey Routes SMS grey routes are a specific type of messaging behaviour which includes sending text messages from a route that either the sender’s network, the recipient’s network, or both have not approved the statement. Typically, it violates the terms and conditions and interconnects agreements regarding commercial messaging set by the networks and sometimes third …
Understanding and Combating SMS Grey Routes and Frauds Read More »
Effective communication is crucial for success in today’s fast-paced business world. Cloud-based communication solutions have become game-changers, providing businesses with numerous options to streamline operations, improve customer interactions, and enhance overall productivity. Within these options, there are three notable solutions, CCaaS (Contact Center as a Service), CPaaS (Communications Platform as a Service) and UCaaS (Unified …
An In-Depth Comparison of CCaaS, CPaaS and UCaaS Platforms Read More »
