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Generative AI is quickly being adopted across different industries due to its capabilities in writing, coding, and producing highly realistic images, audio and videos. Unfortunately, these same features are becoming appealing to cybercriminals. As AI-driven scams become more advanced, businesses must enhance their defence to protect against malicious actors seeking to exploit weaknesses. Understanding AI […]

A voice firewall plays a critical role in telecommunications, acting as a protective barrier for VoIP (Voice over Internet Protocol) networks against numerous threats. It carefully monitors and filters VoIP traffic, blocking any harmful calls or messages before they can breach the system. This proactive protection ensures that malicious activity is stopped in its tracks.

RCS, or Rich Communication Services, is an advanced messaging protocol that replaces traditional SMS for Android users. Think of it as a way to improve your texting experience with features like video, images, and interactive elements beyond simple text. Developed to compete with Apple’s iMessage, RCS allows for richer communication, including live chats that feature

Understanding Omnichannel Marketing Omnichannel marketing is about putting the customer first, providing them with a seamless and personalised experience, regardless of their channel or device. Whether social media, push notifications, SMS, email, WhatsApp, voice, RCS, or messaging apps, the focus is on being there for your customers at the right time and place. By understanding

SIM farm operations present a serious risk to A2P messaging by sending fraudulent messages, Spam and malware. Two main factors contribute to this issue: the lack of proper due diligence and KYC (know your customer) procedures on the part of SIM farms and the lower price of SMS termination, which attracts malicious actors and spammers.

Understanding IMSI The International Mobile Subscriber Identity (IMSI) is a distinctive code assigned to subscribers on any cellular network globally. It links your data plan with your cellular network provider to the correct line of service. When your mobile device connects to the network, it retrieves the IMSI code from the SIM card. Functions of

Engaging with your customers means reaching them through their preferred channels. Did you know, according to a recent survey, 35% of consumers are open to receiving promotional messages via mobile channels? This suggests that businesses should seriously consider using SMS for communication, as it is a channel that many customers are comfortable with and receptive

In today’s world, cybercrime is expanding rapidly. This surge understandably places enormous importance on businesses’ efforts to increase their cyber defence. Among the tried-and-tested methods to strengthen security is two-factor authentication (2FA), also called multi-factor authentication. This approach is a critical strategy in stopping cybercriminals and safeguarding sensitive information. What is 2FA? Safeguarding sensitive information has

Mobile network operators are at a higher risk of voice fraud because of the nature of their services and the extensive personal data they handle. The integration of various technologies in carrier networks provides multiple opportunities for fraud. For instance, fraudsters may exploit international calling features for Wangiri fraud, and customer service lines are vulnerable

A2P SMS is vital for scalable communication, improving customer experience and ensuring consistent results. Businesses invest in A2P SMS platforms for secure customer connections, reflecting a growing trend for reasons like process optimization and enhanced engagement. Choosing the right A2P SMS platform requires effort, and this guide provides essential insights into functionalities for selecting the